Which Designer Bags Hold Their Value Best?

A designer bag is first of all something to enjoy. But it is good to know that some bags hold their value far better than others, which makes them easier to resell later. Buying pre-owned also helps: the biggest drop in value has usually already happened.

The brands that hold their value best

• Hermès: the Birkin and Kelly are known for keeping their value exceptionally well, partly because new ones are so hard to get. Compare them in our Birkin vs. Kelly guide.
• Chanel: the Classic Flap and 2.55 have become much more expensive new over the years, which supports pre-owned prices. See our Chanel guide.
• Louis Vuitton: classics such as the Speedy, Neverfull and Alma are always in demand and very durable. Read our Louis Vuitton guide.

What makes a bag hold its value?

1. An iconic model: timeless designs stay in demand, trend pieces often do not.
2. Classic colours and materials: black, brown and neutral tones, and durable leathers or coated canvas.
3. Condition: a bag in rank S, SA or A sells for more than the same model with heavy wear. Learn more about condition ranks.
4. Completeness: box, dust bag, receipt or authenticity card add value.
5. Authenticity: always buy from a seller who checks every item.

How to keep your bag's value

Store your bag in its dust bag, stuff it to keep its shape, keep it away from sunlight and moisture, and keep all the accessories it came with. Our tips on caring for designer bags help you keep it in top condition.

A note of caution

Resale prices move with demand, trends and the condition of each item, so there is no guarantee that any bag will rise in value. Buy a bag first of all because you love it; good value retention is a welcome bonus.

Which colours and sizes are most sought after?

Classic neutrals such as black, beige, brown and navy are usually the easiest to resell, because they suit almost every wardrobe. Medium, versatile sizes are in demand too: think of a Speedy 30, a Classic Flap in medium or a Kelly 28. Bright colours and limited editions can be very desirable, but they appeal to a smaller group of buyers.

Does a complete set matter?

A bag that comes with its dust bag, box, original strap, lock and keys or care booklet feels more complete and is often easier to sell later. Keep these accessories in a safe place, even if you never use them. For Hermès and Chanel in particular, the complete set is appreciated by collectors.

Frequently asked questions

Is a designer bag a good investment?
Some classics have historically held or even increased their value, but the market can change and there are no guarantees. Buy a bag first and foremost because you love it and will use it. This article is general information, not financial advice.

Does the condition rank affect value?
Yes. A bag in excellent condition is worth more than the same model with heavy wear. Read how our condition ranks work and how to keep your bag in top shape.

Do vintage bags hold their value?
Well-made vintage icons, such as an older Chanel flap bag or a Louis Vuitton Speedy, remain popular. Their character and history often make them sought after. Discover more in the 10 most iconic designer bags.

Shop timeless classics

Browse Hermès, Chanel and Louis Vuitton, or see our new arrivals.